I launched Oxygen's hit show Sisterhood of Hip Hop.
Scene from Brooklyn Bridge Shoot with Platinum Artist Diamond
“There is plenty of talent here worthy of an audience, ..”
Starting this campaign was exciting. We had a show with a great concept. Finally, people would get to see behind the scenes of the rap industry. Beyond the bling, was a bigger story and we wanted to tell it right. I delved into the women and learned all there was to know. Then, I presented two concepts. The winning concept was called, "The Journey". A 5 part promo which would ensure that each rapper get to show their personality and tell a little of their story. Of course, 30 seconds is not a lot of time but we wanted to build just enough intrigue for the women.
TEASES
Sisterhood of Hip Hop: Diamond Tease
Launch Spots
Character Launch Writer, Producer, Editor
Show Footage Launch Producer
I created the tagline,
CHASING THE DREAM, CHANGING THE GAME
The tagline tied this entire campaign together from key art to on air.
Sisterhood of Hip Hop: Siya Tease
Sisterhood of Hip Hop: Nyemiah Tease
Sisterhood of Hip Hop: BIA Tease